California Rodeo announces Grand Marshals of Colmo del Rodeo Parade

Ollie Lowe and Brian Holaday, founders of Operation Give Back, will be the Grand Marshals this year.

SALINAS — The California Rodeo Salinas produces the Colmo del Rodeo Parade each year and part of the tradition is having a Grand Marshal to lead the parade through Old Town Salinas.
This year the Grand Marshals are Ollie Lowe and Brian Holaday, the founders of Operation Give Back. Operation Give Back is a toy drive held in Monterey County and organized by Lowe and Holaday because they want to make Christmas a magical time for as many children as possible.
Holaday, a King City native, says, “Christmas was magic for me every year and it breaks my heart to think that it isn’t or that it might not be as magical for some,” while Lowe says, “My mother, with three children, was a single parent. We were recipients of the Salvation Army. Every Christmas day, we would get jackets, toys... so it was ideal for me to give back.”
Their mission is to build an army of people who can take time out to intentionally select a toy that will put a smile on a child’s face and make a difference in his or her life.
The California Rodeo Association is excited to bring Christmas to July by recognizing Operation Give Back and their founders during the Colmo del Rodeo Parade.
Early July is known as Cowboy Christmas in the world of professional rodeo as cowboys are traveling to several rodeos over the Fourth of July weekend to try to win as much money as possible.
Cowboy Christmas in Salinas runs from July 1 until July 15 to gather gifts instead of money by encouraging members of our community to donate toys to Operation Give Back. The toys will be stored until December when donations will be made to the Salvation Army and local church groups.
Donation bins can be found at various locations throughout Monterey County such as The Salad Shoppe and Artistic Hang Ups in Salinas. Additional bin locations will be posted at
The 2017 Colmo del Rodeo Parade is presented by Star Market. The parade has been part of the traditions associated with Big Week and the California Rodeo Salinas for many years.
The parade will roll through Old Town Salinas on Saturday, July 15, starting at 8 p.m., following the Kiddie Kapers Parade.
Thousands of people line the streets for this free parade that features lighted entries consisting of floats, tractors, golf carts, bands and more.